Experience
- Head of Marketing National/International, Brand Management, Communication
- Realignment of Marketing Strategy and Marketing Programs acc. to Customer Needs
- Customer Experience Management
- Identification/Mapping of Customer Journey
- Identification of Critical Touchpoints via Customer Interviews/Surveys
- Development of Roadmaps to Increase Customer Experience at Critical Touchpoints
- Sustainability/CSR Management; e.g. Sustainability Score Concept
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