Welcome on the DDIM-Website of Petr Kraus!

I help companies define brand identities clearly and implement consistently - online and offline, inside and outside. Fan of digital technologies that support an effective brand implementation.

Experienced in managing complex projects at the crossroads of marketing, design, and IT. Combines corporate experience with agile mindset. Certified Scrum Master.


  • 360-degree marketing (product, communications, distribution) in B2B and B2C
  • Brand management from strategy to operative implementation
  • Corporate/brand design, brand relaunch, rebranding, post-merger integration of brands
  • Technologies for marketing and sales (MarTech) such as CMS, DAM, CRM
  • Digital infrastructure for marketing and communications (portals etc.)
  • Crisis management, steering of agencies and partners, agency selection
  • Project management agile/traditional/hybrid