Interim- and reference projects

3/2018-3/2020	Head of Country Management / Interim APCOA Parking Holding, Germany, Stuttgart Managing the execution of the Digital Transformation Strategy, various digital and mobile product launches across Europe, Implementing agile processes and new culture, coaching different teams in culture & service excellence, Reporting to C-level board
2/2017-12/2017	Digital Consultant / Interim REWE Markt GmbH, Germany, Cologne Stabilisation of the PAYBACK account at REWE, Standardization of the digital production process, Redesign of the customer journeys & contact strategy, Definition of a KPI architecture & implementation of an agile performance controlling, Organizing business development workshops, hand-over to new Permanent
8/2014-2/2017	Head of Digital Marketing Germany Dell Technology GmbH, Frankfurt, Halle/Saale / Germany; Vienna / Austria; London / UK Creating the new positioning within the transformation from a B2C company to a B2B company, challenging the global business strategy for Germany, Stabilization of the agency portfolio and the different communication and production processes, planning and execution of brand and sales communication, customer journey and research designs, budget and team responsibility
11/2012-02/2014	Director Client Business Vodafone AG, Dusseldorf, Germany Planning & execution of several innovative customer loyalty activities in co-operation with the responsible lead agency, evaluation of new sales channels and digital prototypes