Interim- and reference projects

02/2022-08/2022	Chief Commercial Officer ApoNeo (part of ATIDA Group), Berlin / Germany Number of member responsibility: 30 The second largest German Online-Pharmacy. As Interim Chief Commercial Officer in charge of purchasing, eCom Sales, Digital marketing, Shop, CRM, SEO, BusDev, led 30 FTE, 8-digit budget, 9-digit revenue. Turn-around achieved after 6 months
11/2019-04/2021	Vice President International Lifecycle Marketing Free Now - Intelligent Apps GmbH, Hamburg / Germany Number of member responsibility: 35 The leading Multi-Mobility App in Europe: Interim Director Int. Lifecycle Marketing (Digital marketing, CRM, ASO, SEO, BusDev and B2B), led 35 FTE in Corona-times and re-structuring efforts, scaled up sales successfully
11/2017-03/2019	VP Marketing & project lead Market Launch APCOA Parking Holding GmbH, Stuttgart / Germany Number of member responsibility: 5 Market entrance of a B2C app in mobility segment, incl. product development, digital marketing with focus on PPC, social media, AppStore Ads, App Store Optimization (ASO) and RTB, classical marketing (signage, PR, ads, radio), reporting, maintenance, and optimization